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ILLUMINATE debuted as a sandbox experience for a myriad of conferences and road shows.

Before identifying a brand — I worked closely with stakeholders to understand what they aimed to accomplish with the project. I was challenges to highlight the newest set of features for our young product. I used "Illuminate" as a vehicle to subtly draw attention to new, shiny features, but also stay true to Jiff's core design theory.

I served as the Creative Director for the brand and managed the design of the brand—providing the logo—and working with designers to deliver assets that supported the ILLUMINATE campaign and demo experience.

Our final deliverables included animated screens, web banners, a custom UI for the Jiff App, and custom campaign materials.

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