Upon Castlight Inc.'s acquisition of Jiff, Inc., a rebrand was upon the first large tasks myself and my team were asked to tackle.
With the use of ELBOW, a design agency, Castlight's in-house design team was able to work quickly towards a direction which would assuage the many hours of research and deliberation invested by a robust team, while keeping in mind the strategies and thoughts across many stakeholders, c-suit leaders, board members, and investors.
After ELBOW provided us with a new logo, solid visual direction, and we all agreed upon a color pallet (agency+design + stakeholders), Castlight's design team went to work.
We extended our new brand across a variety of collaterals from operational materials, power point decks, a new web experience, and the list goes on and on.
The images are a sampling of the work.