![Branding_1](https://static.wixstatic.com/media/74e096_802bfb1b516a47d2950f10b420ece75f~mv2_d_1843_1229_s_2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/74e096_802bfb1b516a47d2950f10b420ece75f~mv2_d_1843_1229_s_2.png)
![Branding_2](https://static.wixstatic.com/media/74e096_429be3c2d9e2402f9fd0c3f97dc63bd2~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/74e096_429be3c2d9e2402f9fd0c3f97dc63bd2~mv2.png)
![Navigation Brochure](https://static.wixstatic.com/media/74e096_c98499578ab84523b970efb89b89003a~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/74e096_c98499578ab84523b970efb89b89003a~mv2.png)
REBRAND //
CASTLIGHT
Upon Castlight Inc.'s acquisition of Jiff, Inc., a rebrand was upon the first large tasks myself and my team were asked to tackle.
With the use of ELBOW, a design agency, Castlight's in-house design team was able to work quickly towards a direction which would assuage the many hours of research and deliberation invested by a robust team, while keeping in mind the strategies and thoughts across many stakeholders, c-suit leaders, board members, and investors.
After ELBOW provided us with a new logo, solid visual direction, and we all agreed upon a color pallet (agency+design + stakeholders), Castlight's design team went to work.
We extended our new brand across a variety of collaterals from operational materials, power point decks, a new web experience, and the list goes on and on.
The images are a sampling of the work.